49 ways to make your sentences shine out like sparks in the stubble.

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If you are grinning, you are winning.

I put the dog in because I just could not stop myself.

Rousing the audience: Anaphora and Epistrophe.

The anaphora

It is easy to do an anaphora. It is easy to repeat the first words of your sentence. It is easy to go on and on repeating. It is easy to assume that people are listening. It is easy to go on while thinking of something else. It is easy to...

Politicians love it. Politicians do anaphora all the time.

We shall not flag or fail. We shall go on to the end. We shall fight in France. We shall fight on the seas and oceans. We shall fight with growing confidence and growing strength in the air. We shall defend our island, whatever the cost may be. We shall fight on the beaches. We shall fight on the landing grounds. We shall fight in the fields and in the streets. We shall fight in the hills. We shall never surrender.

These defiant words were spoken by Winston Churchill after the Fall of France in 1941.

Poets love it. Here is William Blake:

William Blake again about the God who created the Tyger (sic):

What the hammer? What the chain?
In what furnace was thy brain?
What the anvil? What dread grasp
Dare its deadly terrors clasp?

Martin Luther King had a dream on the steps of the Lincoln Memorial. “I have a dream...”

But can anyone remember what the dream actually was?

Can anyone remember the other bits of Churchill's speech?

No – but an awful lot of people got the message!

One word anaphoras are good too.

Fog everywhere. Fog up the river, where it flows among green aits and meadows; fog down the river….Fog on the Essex marshes, fog on the Kentish heights. Fog creeping into the cabooses of collier-brig; fog lying out on the yards and hovering in the rigging of great ships; fog drooping on the gunwales of barges and small boats. Fog in the eyes the throats of ancient Greenwich pensioners, wheezing by the firesides of their wards; fog in the stem and bowl of afternoon pipe of the wrathful skipper…

Good old Dickens!

This device is excellent for ending your speech and even your essay. The Anaphora inspires people. It fills them with your passionate appeal. It brings hope to a darkened world. It is that theatrical! It works! It inspires! It leads people forward under a star spangled banner! It is the answer to all our longings! It is the only way! Long live the anaphora!

A level Students only:

The anaphora is where you begin with the same first words in every sentence: in every sentence if you end with the same words, you end up with an epistrophe.

With this ring I thee wed, with my body I thee worship, and with all my worldly goods I thee endow. - Anaphora.
I promise to tell the truth, the whole truth and nothing but the truth. - Epistrophe.

Epistrophe.

Politicians love this one! 

Abraham Lincoln: “Government for the people, by the people, for the people, shall not perish from the earth.” By repeating “the people” he rammed the point right home. These words have never been forgotten.

It is a quite simple trick really: you just keep repeating the last word in a sentence. This speech was delivered in one piece - it is not a series of quotes:

There is nothing wrong with marching in this sense. (Yes, sir) 

The Bible tells us that the mighty men of Joshua merely walked about the walled city of Jericho (Yes)

and the barriers to freedom came tumbling down. (Yes, sir)

I like that old Negro spiritual, (Yes, sir)

"Joshua Fit the Battle of Jericho." In its simple, yet colorful, depiction (Yes, sir)

of that great moment in biblical history, it tells us that:

Joshua fit the battle of Jericho, (Tell it)

Joshua fit the battle of Jericho, (Yes, sir)

And the walls come tumbling down. (Yes, sir. Tell it)

Up to the walls of Jericho they marched, spear in hand. (Yes, sir)

"Go blow them ramhorns," Joshua cried,

"‘Cause the battle am in my hand." (Yes, sir)

That very great American orator, Martin Luther King brought the Epistrophe from his Church into politics with impressive results. Every time he shouts “Yes, sir” he works the audience up into frenzied clapping and applause.

Hitler was a horrible mass murderer, but that did not stop him being an outstanding orator before he was totally corrupted by his warped “success” in declaring war. After that he sort of disappeared...

His epistrophe was, of course, Seig Heil. And thanks to Putzi Hanfstaengl, he got the idea from American political rallies and football games! Good old Putzi, not handsome, but effective.

People love repetition. They adore repetition. They yearn for repetition. They hanker for repetition. And what excites them most? Repetition. What makes them feel reassured? Repetition!

Singers know this. It is called the chorus. Here is an example which, for the first couple of minutes, I found amusing, even though it comes from Sweden. The chorus provides the epistrophe to the schoolmistress/campaigner at the front.

https://www.youtube.com/watch?time_continue=197&v=ucaSqNfShwo&feature=emb_logo

Religions love the epistrophe from Om – the Indian repetition of a simple syllable - to this:

https://youtu.be/jZQ43sxhwLQ

I do hope that infuriates as many atheists as possible because I myself happen to be coming from a Catholic point of view! I love it when they get angry and go droning on and on and on.

The epistrophe, in case you missed it, is the one word Alleluia. But you have to listen right through to the end to hear it clearly ringing out. (There's a challenge!)

The use of the epistrophe is one which we ought to enjoy. There is nothing wrong in doing things which we enjoy. If annoying atheists is something which we enjoy, - well, that is what we should do – enjoy!

Summary:

Anaphora at the start of the sentence: at the end, epistrophe.

Doubling up.

Anaphora at the beginning: at the end epistrophe. Here is a clever mixture of the two.

Writing is a skill. A skill is an achievement. An achievement means satisfaction. Satisfaction means happiness. So writing brings happiness.

Children are a blessing. A blessing means joy. Joy makes me feel great. So children make me feel great.

Once you start smoking, you start a habit. A habit is often very hard to stop. 

Repeating the last word in the sentence and starting the next one with the same word is doubling up. You can do it as many times as you like.

It is so easy. Classical authors loved it.

For this very reason do your best to add goodness to your faith; to your goodness add knowledge; to your knowledge add self-control; to your self-control add endurance; to your endurance add godliness; to your godliness add brotherly love; and to your brotherly love add love. (2 Peter 1.5)

As the Emperor Commodus told Russell Crowe in Gladiator:

The general who became a slave. The slave who became a gladiator. The gladiator who defied an emperor. Striking story.

Then he craftily stabbed Russell Crowe in the back with his secret dagger.

Carbon emissions cause greenhouse conditions; greenhouse conditions capture the rays of the sun; the rays of the sun produce global warming; global warming means rising sea temperatures. Rising sea temperatures mean that the Maldives will soon disappear under the waves.

I think we ought to try and bring back doubling up; doubling up means that people remember your product; your product is what keeps your company in business; and your business is the reason that you are here today.

A level students only:

This doubling up in classical Greek (again!) is called Anadiplosis. You can soon spot it in all those Shakespeare plays. He loved using it! 

Using the word Anadiplosis in an A level Essay will gain you a very high grade. High grades are, after all, what you are trying to achieve.

Sketching a scene: Description.

Description seems a lot harder than it actually is. Remember when you are writing to include all five senses - ears, nose, tongue, touch and feel, and, last, eyes. The more senses you employ, the better the description.

Why not skim through this list of suggestions until you find just one that fascinates you? Then use it for your first paragraph. The last thing I want to do is to confuse you or put you off writing! So KISS technology is the one to use.
Works every time.

Feelings...

Now then, instead of saying that his hands smelled of musk, or her scent reminded me of my mother, how about this for an idea to make your writing sparkle?
.
We have five ways of feeling: eyes, nose, ears, mouth, fingertips. Did you know?
So we smell coffee, we see things, we hear stuff, we taste breakfast, we touch brickwork.

What if we made it into a game?

What if we smelled taste?

He looked down at London, spread beneath him like a tasty pizza.

What if we saw smells?

She smelt of jungle (Chenua Ochebe).

What if we heard tastes?

The gilded notes of the Beethoven quartet tasted like vintage port.

What if we tasted sound?

The home made brandy tasted like the screech of tyres.

You have to have a bit of imagination...

She walked along the street like trumpet solo.
She glared at me like a glass of ice cold water being thrown in my face.
The wine-dark sea. (Homer)

For wimps:

His velvet voice entranced the old lady.
Her silken tones echoed round the chamber.
She had enjoyed her taste of honey. Now it was time to face the reality of her life.

Here is a helpful little table: just pick one adjective and write a merism of your very own, that sounds as fresh and tasty as new baked bread:

sight	touch
smell	taste
sound	smell
taste	sight
touch	sound

A Level students only:

This is called synaesthesia – as if you want to know. Greek - meaning joining feelings together.
Only trying to be helpful here: An-aesthesia means not feeling anything at all.
A scent brings back memories of a caress. A piece of music brings the smell of summer winds. The touch of rain on your face brings…
Here are some tools for you to use when writing a description.

Just let it pour out!

This is an old trick and it works every time:

Christmas. Lights on houses. Dark winter. Gloom. Smell of bonfires outside and log fires inside. Merry.

It works every time. Just spray the first things you think about onto the page without bothering about verbs, grammar or doing it right.

Everyone is at it.

Churchill:

In War: Resolution.
In Defeat: Defiance.
In Victory: Magnanimity.
In Peace: Good Will.

What a great description of the Second World War!

Dickens (of course) Bleak house:

London. Michaelmas term lately over, and the Lord Chancellor sitting in Lincoln's Inn Hall. Implacable November weather...as much mud on the streets as if the waters had but newly retired from the face of the earth, and it would not be wonderful to meet a Megalosaurus, forty feet long or so, waddling like an elephantine lizard up Holborn Hill.

Bit of a cheat here – two verbs – retired and would be.

Star Wars (of course): 

Space: the final frontier.

Advertisers love sketching a description:

Sketching - a great way to start off a speech, an essay, even an advert. Works even in exams:

Hitler. Jew hater. Tyrant. Orator. Vegetarian. Ruler of the world in his small mind…

Description through a list.

This is an extension of congeries (next subheading) – listing things.

Writing a description of somebody, of something? Then this a very good way of doing it: write a list.

Don't like it? List things you don't like.

I think this man (I do not want to dignify him with a name - oh all right then, Gabriel Harvey) had a bit of a problem with gender fluidity, but then he did write a long time ago in the 16th cenbtury:

Fie on all impure Ganymedes, Hermaphrodites, Neronists, Messalinists, Diodecomechanics, Caprisians, Inventors of new, or Revivers of old lecherists, and the whole brood of venerous libertines.

Nowadays most of these words cannot be used in public, so I can't translate them for you. But his virtue signalling from the time of Queen Elizabeth I makes a very good sentence! Do not try this today or the Police will be round you up for for hate crime.

The East German government was pretty good too:

Paralytic sycophants, effete betrayers of humanity, carrion-eating servile imitators, arch-cowards and collaborators, gang of woman-murderers degenerate rabble, parasitic traditionalists, playboy soldiers, conceited dandies.

Who is this? Well, it is us – the British in 1953. Luckily we have changed since then.

Nowadays on the net, people often just write lists:

The words you use should be immediate in their impact, and are more likely to be of Saxon origin, rather than Latin. For example:

Saxon	Latin
news	information
now	immediately
hurt	injured
eaten	digested

In addition, try to use terms that are vivid rather than hackneyed, for example:

Vivid	Hackneyed
love	like
hate	dislike
adore	love
deranged	mad

Of course, you can list things you love too:

Here is Charles Dickens:

The (Christmas) tree was planted in the middle of a great round table, and towered high above their heads. It was brilliantly lit by a multitude of little tapers; and everywhere sparkled and glittered with bright objects. There were rosy cheeked dolls, hiding behind green leaves; and there were real watches (with movable hands, at least, and an endless capacity of being wound up), dangling from innumerable twigs; there were French-polished tables, chairs, bedsteads, wardrobes, eight day clocks, and various other article of domestic furniture (wonderfully made, in tin, at Wolverhampton), perched among the boughs, as if in preparation for some fairy housekeeping, there were jolly, broad-faced little men...

That is about a third of his paragraph. Don't you just long to read the rest?

In sales list the advantages of your product to describe its usefulness.

With the help of GPS technology, the Internet can help map and direct you to almost every place in the world. You can quickly route to your location or find businesses in your area that may sell or provide you with a service you need. Today's search engines are also smart enough to know your location and help give you the most relevant searches for your area. For example, if you need a plumber and search for "plumber," you'll get a list of local plumbers in your area.

Describing your subject, whatever it is by listing either the best or the worst of it – or them – or him – or her – or even it, is one of the very best ways there is of talking about it to your readers, your customers, your enemies, your allies, even your clients . 

Congeries – making a silly list

Congeries simply means making a heap of words. And how very boring are the people who do this!

Like the man who rings up LBC and begins, “I have just four things to say, so I'll be quick...”

Or the keyboard warrior who is trying to prove some point or other. There follows a rambling list of ten or so bullet points with a paragraph on each one. (yawn).

What is a congeries?

Easy peasy: A congeries is a confused heap a clutter, a muddle, a mess, a confusion, a welter, a disarray, a disarrangement, a tangle of litter, a hodgepodge, a hotchpotch even, a mishmash, or, if you like, a miscellany, a motley collection, a mixture, a mixed bag, a medley, a farrago, a mash-up, a dog's dinner, (or even a dog's breakfast), maybe a gallimaufry, or a mingle-mangle, a macédoine…(Dictionary definition.)

Are you still reading? Have a merit mark!

But…

People who write lasting songs know all about congeries – long lists.

I am not going to give you a congeries with names like Uncle Tom Cobbley or the Twelve Days of Christmas. 

The good thing about congeries is that if you do it right it is quite funny. Try it for yourself and see.

Contrasts: Antithesis, a useful tool for descriptive writing.

When you are describing people or things, remember that contrasts matter.

How tall are you? Taller than your Dad? Smaller than your sister? 

How rich are you? As rich as Prince Andrew? Or Bill Gates? As poor as starvin' Marvin (South Park)?

By comparing things, we can judge them. Italian painters loved this one. Leonardo da Vinci made a point of contrasting colours, contrasting shades and contrasting people. Ugly against beautiful, dark against light. Here Leonardo contrasts the mouth and the eyes - both pointing in different directions.

So a couple of thoughts joined together forces us to compare. 

The well-bred contradict other people. The wise contradict themselves.
I cannot live with you. Nor without you.

Make a statement that is obvious: People like money. Then start off the same – with a twist. Politicians like other people's money.

Or Fat people need exercise. Obese people need …

Here are some clever examples and some stupid ones too:

Good women go to heaven. Wicked women go out clubbing.
Women represent the triumph of matter over mind; men represent the triumph of mind over morals.
Journalism is unreadable, but literature is not read.
Prisons, though always locked, are full: churches, though always open, are empty.

This is the formula: X is Y and not-X is not-Y.

Prisons are full: temples (not-prisons) are empty (not full).

Good women go to heaven; not-good women go to not-heaven (should be hell).

Charles Dickens riffed on this:

“Annual income twenty pounds, annual expenditure nineteen six, result happiness. Annual income twenty pounds, annual expenditure twenty pound ought and six, result misery.”― Charles Dickens, David Copperfield

You can make it even more simple:

Life is sweet: death is bitter. 

Virtue won't hurt you. But vice is nice.

 Naughty but nice…(Cream bun advert). 

Karl Marx spent his whole life on this one:

The bourgeois owns the present: the Working Class owns the future.

A time to be born and a time to die; a time to plant and a time to pick that which is planted...A time to embrace and a time to refrain from embracing. (The Bible: Ecclesiastes).

Here is the rest of the start of a Tale of Two Cities by Charles Dickens:

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going the other way.

Contrasts are used so much, that we often miss them completely: 

“We are outraged that Jeremy Corbyn, a life-long committed anti-racist, is being smeared as an anti-semite by people who should know better.” (The Canary – Momentum's mouthpiece.) Jeremy Corbyn - totally cleared of anti-Semitism: it is his attackers who are all racists.

For A Level Students Only:
This is the famous Antithesis, immortalised by Hegel/Karl Marx as – thesis – antithesis – synthesis.
Two opposites produce a result. Man-woman. Bourgeois – proletariat. Bloody Revolution: Eternal Happiness.
Hegel is one of the major philosophers of the 19th century: He lectured at Heidelberg University. Here are a couple of his own antitheses:
We learn from history that we do not learn from history.
Whatever is reasonable is true, and whatever is true is reasonable.

Merism

Add dignity to your description.

When my son was at school, he wrote essays like this: 

We went to the seaside. It was nice.

He could never understand why he didn't get good marks. He is now a very successful architect, by the way.

What should he have done? How about

 I went to the seaside where the sea was playing on the shore where waves and rivulets glimmered, and the sun in the sky was shining on grown-ups and children and dogs alike.  

See? Now it is much more interesting. Detail, repeating the same thing over and over again for the second and third time, and then perhaps once more for good measure, makes a much longer and more fascinating, gripping and, yes, emotive sentence.

Or you can be contrasting and you can also set words against each other as if they are competing for your attention.

Always = night and day. Tomorrow = at the rising of the sun and the ending of the night. Permanent = until hell freezes over and heaven falls into the sea. (Well, perhaps not!)

Lawyers go crazy over merism. It covers every possibility:

The unanimous Declaration of the thirteen united States of America, When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

Here I have reduced to its bare bones to show the merisms that lawyers – and the American Founding Fathers - so loved, enjoyed and employed during their writing and during their long and trenchant discussions over their Declaration of Independence:

The unanimous Declaration of the thirteen United States of America: When it becomes necessary to assume the separate and equal station to which God entitles them, respect requires that they should declare the causes.

Merism, if nothing else, is a good way to extend a piece of writing, whether it is a thank-you e mail or (dread) that essay which has to be handed in tomorrow.

If you want to add dignity to your work, then merism is a very good way of doing it.

A Level students only:Examiners loathe, detest and hate merism. They dismiss it as waffle, padding and a waste of paper. 
Everyone else loves it. See for yourself next time you are talking, maybe even chatting, or perhaps discussing something political or scientific with someone else – old or young, friend or foe, male or female! 

Blazon

How do you go about describing people?

You split them into different bits. What is he wearing on his head? What do his fingers look like? What are his teeth like? What are the whites of his eyes like? What is on his feet?

This used, in Biblical Times to be the best way to get the attention of someone you fancied. Send them a list of all their body parts with a neat simile/metaphor attached to each one.

Behold thou art fair, my love;

behold thou art fair; thou hast doves' eyes within thy locks;

thy hair is like a flock of goats, that appear from Mount Gilead.

Thy teeth are like a flock of sheep that are even shorn, which come up from the washing…

Easy to mock this:

toes like blue glass marbles

nails like wax shavings

feet like those of an elephant   

heels like narrow escapes

soles like yellow sponges expanding in water   

legs like longitude and latitude   

knees like neon headlights

thighs like open desert in a movie   

hips like a leaping horse

a belly button like a luminescent watch   

That is how Camille Guthrie describes her boyfriend. Having done each part (yes that too) of his Exterior, she then goes on to describe his Interior.

I think we will leave that for the moment.

So what use is this “blazon” to us today?

It really works for a villain.

His missing tooth showed in his crooked smile and his breath was rank, fresh from the thin cigarette which he carefully tapped with a brown finger over his snotty sleeve.

Or for a lady.

She handed me a creamy piece of paper. Her hands were white and I couldn't help noticing that her fingers were those of a concert pianist, long, elegant. Her wrists reminded me of the Madonna and child by Botticelli.

Or for a fight.

Facing me stood a giant. His legs were like tree trunks. Even his hands were the claws of a bear. His black eyes gleamed beneath brows that lowered like the coming storm...

A blazon, in other words, is a very good way of describing people. 

Mr Lightfoot straightened his tie with a hand that was as soft as the pudgy cheeks of a baby's bottom. He smiled beneath his walrus moustache. He stood up behind his desk and I thought of a seal rising from the cold Atlantic… 

Prolepsis.

This is nothing to do with a prolapsed womb! She is now long dead and gone: my own grandmother who had that prolapse, who gave birth to no less than four children, one of whom was my own father. She lived did my Grannie before it was invented - the NHS - you see.

Teachers teach that you use the noun – in this case my Grannie – and then change it for a pronoun – in this case she – so that the noun always precedes the pronoun.

So it "should" read like this:

My Grannie had a prolapsed womb. She also had four children in the days before the NHS.

How utterly mundane and boring!

Prolepsis puts the pronoun before the noun. 

It makes for very elegant and slightly unusual English does prolepsis.

He was a funny old chap was Henry VIII. 

It was like cutting down a harvest of young men was the Somme. 

She was a feisty old lady was Queen Elizabeth.

A neat little trick is prolepsis.

For some people (mainly Americans) prolepsis means foreseeing what is going to happen.

“I am not afraid”, said Luke Skywalker. 

“You will be…” came the reply.

 Or it can be even more clever, can prolepsis: foreseeing the other side's argument.

They are wrong the people who think that the transgender issue is going to fade away. It will never do that.

He will never get into a muddle who keeps things as simple as possible. 

She ties herself in knots who thinks she can see into the future. 

There is just one person who knows what the future will hold and He isn't speaking.

A Level Students only:

This is a really good tip for those essays, this prolepsis: it makes you look mature and slightly cynical. They will have their socks blown off will the examiners.

Adynaton (ad-in-aah-ton)

It just means “impossible”.

The idea is that you say “NO" or "NEVER" in a flowery way.

The Labour Party will win an election when pigs fly...

Not everything impossible is an adynaton. 

For example Peterborough United winning the cup is not an adynaton because it is a stand alone. But Caroline Lucas becoming Prime Minister is about as likely as Peterborough United winning the cup is.

In the first we just get a statement of the impossible. In the second, we actually use the impossible idea to prove that something will never happen.

And adynatons are fun to do.

“The Titanic will never sink”, said Captain Smith, “until all the icebergs in Arctic waters have melted.” (He didn't really say this: I made this one up.)

If you want to tell someone you love them, use an adynaton.

Doubt not that the stars are fire;
Doubt not that the sun doth move;
Doubt truth to be a liar;
But never doubt my love.

Hamlet was telling the wretched Ophelia that he loved her.

Selling stuff?

We will keep on producing delicious chocolate until it goes out of fashion.

Religion:

“Can a woman's tender care / Cease towards the child she bare? / Yes, she may forgetful be,/ Yet will I remember thee.” William Cowper.

WH Auden.

For some reason he is getting fashionable now. He flourished about a century ago.

“I’ll love you, dear, I’ll love you 

Till China and Africa meet, 

And the river jumps over the mountain
 

And the salmon sing in the street,

I’ll love you till the ocean
's folded and hung up to dry

And the seven stars go squawking
Like geese about the sky …”

Adynaton? It will end when English ceases to be the world's premier language.

Hyperbole – over the top.

We all do it. Every single one of us.

I waited for ages. (Since the stone age?)

I've told you a million times not to do that! Don't you ever listen?

She collapsed in a flood of crocodile tears.

You have to go to religion for really good hyperbole.

WARNING the next paragraphs contain the word “Jesus”.

And why do you look for the speck in your brother's eye, but do not consider the plank in your own eye? Or how can you say to your brother, “Let me remove the speck from your eye”; and look, a plank is in your own eye! First remove the plank in your own eye, and then you will see clearly to remove the speck from your brother's eye.

Jesus was quite witty for a religious person. He loved exaggeration. A rich man going to heaven? Have you ever seen a camel passing through the eye of a needle? If you do not actually hate your own family, mother, father, brothers, sisters, you will never get to the promised Kingdom.

I think he depended on people using their sense of humour – but – hey – that is impossible! Jesus was a religious figure he completely lacked any

sense of the ridiculous!

If hyperbole isn't fun, then it isn't funny. It is about as funny as a woke comedian in fact.

Go over the top for heaven's sake!

"I think this is the most extraordinary collection of human talent, of human knowledge, that has ever been gathered at the White House-with the possible exception of when Thomas Jefferson dined alone."

-President John F. Kennedy, White House dinner honoring Nobel Prize winners. This is the dining room:

I shall keep doing adynatons until hell freezes over.

Personification.

Virtue won't hurt you, but vice is nice. Witty eh? Ogden Nash. Clever stuff. But it is just that. Clever stuff.

Please do not forget to put on your handbrake when you park your car. (stifles yawn.)

Remember, telling the truth never hurt anyone. (Yeth Mummy.)

All very boring.

Now personalise it.

Good girls go to heaven. Bad girls go to night clubs.

Mother loses baby in river after forgetting to secure the handbrake. (This is a story which is tragic – and true.)

George Washington owned up when he had cut down the cherry tree.

Works every time. A million deaths, said Stalin, is a statistic. One death is a tragedy. An abstract noun is – an abstract noun.

The BBC and ITV love personification. 

What better than a weeping family to talk about failures in the NHS?
Who better to explain homelessness than a pretty little girl with a dirty face living alone out on the street in winter?
Greta Thunberg personified Climate Change. Look where that got her. 

Politics?

Boris Johnson, Jeremy Corbyn (remember him?), Donald Trump, Vladimir Putin, all familiar faces.

Chinese? Indians? South Americans? No faces so they do not appear on the screens.

Muslims – ah yes, Osama bin Laden!

Who said the Germans have no sense of humour? This is a very hilarious cartoon from Germany. You will laugh. Personification of the demon Brexit!

Advertising.

Remember him?

Or these?

An abstract noun is a fluttering butterfly. Personification produces that little pin and displays that fluttering butterfly so that everyone can inspect its beautiful wings in all their shining detail. Even though the fluttering has stopped forever.

A level students only:

Look for personification in your English Literature and point it out to the tired examiner. Use the word! Shakespeare used personification all the time.

O son! The night before thy wedding day
Hath death lain with thy wife. There she lies,
Flower as she was, deflowered by him.
Death is thy son-in-law, Death is my heir;
My daughter he hath wedded: I will die,
And leave him all; life, living, all is Death's.

(Romeo and Juliet). There are others...

Personification is hiding, like a little elf, all over the place if you know where to look for him.